Previous Work

As Head of Global Sponsorships at Shell, Richard Bracewell was responsible for the company’s sponsorship strategy, including negotiating agreements with some of the biggest rights holders in sport and managing award winning activation programmes.

Here are just a few examples of his work.

Formula 1 Shell Belgian Grand Prix

The title sponsorship of the iconic Belgian Grand Prix, provided a platform for a comprehensive cross-business B2C and B2B activation programme. Read more…

Shell Belgian Grand Prix – Activating a Title Sponsorship

Story telling – the power of a great partnership

Shell’s sponsorship of Ferrari is one of the most successful and longest running in motorsport. The technical partnership was brought to life through the creation of great content, engaging millions of fans worldwide. Read more…

Ferrari front on shot
Shell and Ferrari – A great partnership on and off the track

Hyundai Shell World Rally Championship Team

Shell’s Hyundai WRC sponsorship was an extension of a global B2B partnership with the Hyundai Motor Corporation, one of the world’s leading car manufacturers. Read more…

Hyundai Shell Rally Team
Hyundai Shell Rally Team – A Global B2B Partnership