Services

Richard offers an extensive end to end consulting service, tailored to the needs of each client and project, typically including the following elements.

For Sponsors

  • Sponsorship strategy
    • Review of existing sponsorship portfolio –global & local
    • Matching sponsorships with corporate objectives
    • Creating sponsorship policies and selection frameworks
    • Sponsorship property selection
    • Developing the storyline and key themes
    • Facilitating organisational buy in
    • Competitor analysis
    • Developing financial business cases
  • Contract & rights negotiation
    • Analysis, prioritisation and valuation of rights
    • Engagement of key stakeholders within the sponsor organisation
    • Drafting of commercial terms and briefing of legal and procurement departments
    • Engagement and negotiation with rights holders
  • Sponsorship activation planning
    • Integration with Brand plans and all marketing communication channels
    • Prioritisation and budget setting
    • Creative idea generation
    • Agency selection, briefing and project management
    • Development of policies and approval processes
    • Training of key personnel
  • Sponsorship valuation & measurement
    • Identification of the main value drivers and key performance indicators (KPI’s)
    • Development of measurement systems and benchmarks
    • Market research planning

For Rights Holders

  • Sponsorship strategy
    • Review of performance of existing sponsor portfolio
    • Review and refreshment of sponsorship asset inventory
    • “Sweat the assets” – make existing assets & properties more valuable for sponsors
    • Facilitate organisational buy in
    • Setting of own objectives including financial and non-financial targets
    • Identification of specialist expertise from sponsors e.g. marketing, IT, equipment
    • Resource and structural requirements to manage sponsorship programme
  • Proposal development & presentation
    • Potential sponsor identification and prioritisation
    • Develop sponsorship proposal templates
    • Conduct sponsor prospect analysis to understand their objectives and requirements
    • Develop tailor made proposals including creative idea generation
    • Support presentations and negotiations with potential sponsors
  • Sponsor management
    • Training for sponsor account managers
    • Develop sponsor management and engagement plans
    • Jointly develop sponsor activation programmes
    • Promote cross-sponsor engagement and activation
  • Grassroots programmes
    • Development of grassroots programmes aligned with CSR/community objectives
    • Creation of sponsorship opportunities for existing and new sponsors